MAG welcomes all scholars who share an interest in learning the business of Asian business
For further information about joining the Group, editing a book, guest editing a special issue, organizing a conference or seminar, and other activities, please contact:
Members and non-members of Magscholar are welcome to contact the following officials for further information about our activities.
Professor Forrest Yang
Vice President, Strategic Planning and China DevelopmentIn-charge of HK, China and USA
forrest.yang@cityu.edu.hkProfessor Syed Anwar
Vice President, Seminars and Professional EducationIn-charge of Middle East
s.anwar.nz21@gmail.comProfessor Hiram Ting
Vice-President, Planning, Conference and PublicationIn-Charge of South East Asia
hiramparousia@gmai.comProfessor Li Gang
Vice-President of MAGScholarIn-charge of Northeast China
Professor Yang Xue
Vice President of MAGScholarIn-charge of Northeast China
About the Founding Director
Dr Fam has industry experience in retailing and advertising before turning to academia. His career
began as a management trainee with a large retail organization in Malaysia before moving to Scotland
to undertake an undergraduate degree in Business Studies and later an MBA in Retail Management. Upon
graduation, Dr Fam went to Hong Kong to work as a media manager with multinational advertising
agencies such as Bozell and Leo Burnett. A career break came about when Dr Fam was offered a PhD
scholarship by the University of Newcastle, Australia.
Dr Fam’s research focuses on advertising, Asian culture and corporate social responsibility,
marketing of education, and small business/ entrepreneurship promotion strategy.
His current research projects look at sales promotion, brand equity, and corporate social
responsibility in collectivist China; student-teacher relationship, and business legitimacy.
Amongst others, his publications have appeared in the Journal of Marketing, European Journal
of Marketing, Asia Pacific Journal of Marketing and Logistics, Asian Journal of Marketing, and
Indian Journal of Marketing. In Sept. 2012, Dr. Fam received an honorary doctorate (honoris causa)
from Szechenyi Istvan University, Gyor, Hungary.